Name: Terocelo
Client: Formerly TechnoConcepts, Inc.

Name for wireless communications company

Basis for name: Combination of Esperanto words for Earth and Goal to mean “world goal”

Why we chose this name / brand connection:
Esperanto is the most widely spoken constructed international auxiliary language. It was created by L. L. Zamenhof in 1887. Zamenhof’s goal was to create an easy and flexible language as a universal second language to foster peace and international understanding. Terocelo is derived by connecting two Esperanto words: tero, meaning earth, land, soil and celo, meaning aim, goal, purpose, therefore, Terocelo means world goal.

Name: Lycon
Product: Line of wireless chips

Basis for name: Phonetic spelling of Chinese word for Translation Why we chose this name / brand connection: We derived Lycon by taking the phonetic spelling of a Chinese word and converting it to English. We believe that Lycon means to interpret from a single point of view. It is also associated with translating. This family of products will interpret signals then tanslate them so that they are converted into usable bits and bytes. Lycon is an open vessel for branding. It has a strong sound.